Video Training & Downloads Below!
WHY "MARKET RESEARCH" IS THE ROOT CAUSE OF MOST BUSINESS BOTTLENECKS
THE 4 PIPELINES OF A $1,000,000 COURSE:
THE 4 PILLARS OF A $1,000,000 COURSE:
Revenue generated by your course is like this water pipe.
MOST course creators think the problem is in closing sales, or generating leads. This is almost always wrong.
THE REAL BOTTLENECK:
As shown on the right, once we look deep enough, we find the two root causes of poor traffic (leads) & sales are:
1: An understanding of your market's NEEDS & DESIRES
2: The FEATURES & BENEFITS of your product that satisfy those needs & desires.
Easy enough right?
Once we look deep enough, we find the TWO root causes of poor traffic, leads & sales are:
1: An understanding of your market's NEEDS & DESIRES
2: The FEATURES & BENEFITS of your product that satisfy those needs & desires.
Easy enough right?
DOWNLOAD OUR MARKET
RESEARCH MATRIX EXERCISE
USE OUR MARKET RESEARCH MATRIX
HOW TO USE THE MARKET RESEARCH MATRIX:
STEP 1:
- Brainstorm 50 PAIN POINTS your market experiences.
- Scour FB groups, YT comments, reddit threads, blogs, where your market is gathering & complaining about PAIN.
- Choose the 10 STRONGEST pain points shared by the majority of your market.
STEP 2:
- Connect those 10 pain points to 10 KEY DESIRES. WHY do they want to fix their pain?
- Think: "what is the end outcome my market is desiring?"
- If they are at point A, what is the point Z they are trying to get to?
STEP 3:
- Now link those 10 key desires to 10 PRODUCT FEATURES that will give them the desire.
- Think: "what is the end outcome my market is desiring?"
- If they are at point A, what is the point Z they are trying to get to?
STEP 4:
- Now link those 10 key desires to 10 PRODUCT FEATURES that will give them the desire.
- Think: "what is the end outcome my market is desiring?"
- If they are at point A, what is the point Z they are trying to get to?
How A NON-EXPERT Made A $3,000,000 Course In An OVER SATURATED Industry
BONUS TIP:
Honestly gauge how HEALTHY you believe your market is in the first place
THE 4 SIGNS OF A HEALTHY MARKET
- PAIN - A burning need (not want) that your course can offer a powerful solution to.
- REACHABILITY - How easy is it to target your market?
- PURCHASE POWER - Does your market have the ability to buy?
- GROWING - Is your market growing or shrinking? How do you know?