How to Sell Courses Using AI: the CRAFT Prompt Framework

Stockton Walbeck

Published on: 09/09/2026

AI writes course hooks, content and email sequences that sell when you feed it five things: character, result, assets, format, tweak. Here's the framework.

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The 10 hook types that actually work in short form

Stockton Walbeck

Published on: 08/09/2026

Ten hook types work in short form, and each comes in one of eight forms. Here is every trigger, the parts you build it from, and the forms that fit each one.

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