What Works for Selling Online Courses: 10 Rules From 10 Years

Stockton Walbeck

Published on: 23/09/2026

Ten rules from ten years of selling courses: pre-sell before you build, trust customer data, teach beginners, market 15 touches deep, sell high ticket first.

selling online coursescourse marketingcourse pricingvalidate a course ideacourse creator adviceAI and online courses

If information is free, what do people pay for in a course?

Stockton Walbeck

Published on: 23/09/2026

People never paid for information. They pay for 4 things built on top of it: direct, human-delivered, strategic and operational value. Here's how to price them.

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How to Actually Sell an Online Course in 2026

Stockton Walbeck

Published on: 10/09/2026

Selling a course in 2026 takes five pillars, not videos. Education is down to 15% of what buyers pay for and done-for-you is 35%. Here's the framework.

selling coursesonline course businesscourse marketingdone-for-youcourse creator 360

Start Course Creator 360 Before Your Course Is Ready

Stockton Walbeck

Published on: 10/09/2026

No, don't wait until your course is finished. Build the freebie, list, emails and presale first. Our own call data on why waiting is what kills launches.

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