Selling Courses

What Works for Selling Online Courses: 10 Rules From 10 Years

Stockton Walbeck

Published on: 23/09/2026

Ten rules from ten years of selling courses: pre-sell before you build, trust customer data, teach beginners, market 15 touches deep, sell high ticket first.

selling online coursescourse marketingcourse pricingvalidate a course ideacourse creator adviceAI and online courses

If information is free, what do people pay for in a course?

Stockton Walbeck

Published on: 23/09/2026

People never paid for information. They pay for 4 things built on top of it: direct, human-delivered, strategic and operational value. Here's how to price them.

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How to Actually Sell an Online Course in 2026

Stockton Walbeck

Published on: 10/09/2026

Selling a course in 2026 takes five pillars, not videos. Education is down to 15% of what buyers pay for and done-for-you is 35%. Here's the framework.

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Why Most Online Courses Fail: The 10 Mistakes

Stockton Walbeck

Published on: 10/09/2026

Most online courses fail because they're built for months and marketed for days. The 10 mistakes behind it, the fix for each, and the one nearly everyone makes.

online coursescourse creationcourse marketingselling coursesmistakesMVPcustomer research