The 10 hook types that actually work in short form

Stockton Walbeck

Published on: 08/09/2026

Ten hook types work in short form, and each comes in one of eight forms. Here is every trigger, the parts you build it from, and the forms that fit each one.

Selling Courses

The #1 Landing Page Mistake (And The One-Line Fix)

Stockton Walbeck

Published on: 08/09/2026

The number one landing page mistake is a headline about your solution instead of their problem. Here is the one-line fix, from a live page teardown.

Selling Courses

The biggest landing page mistakes (and the 5-element fix)

Stockton Walbeck

Published on: 08/09/2026

The biggest landing page mistakes are missing above-the-fold elements, not design: no outcome headline, proof nobody believes, a buried form, invisible buttons.

Selling Courses