How to Write 10 Marketing Emails in an Hour With AI

Fifty emails is what a real six-month nurture sequence takes. Ten of them is one hour. You get there by handing AI four things it cannot guess: who you are talking to, which of the four email types you want, which copy framework to write it in, and the topic. Then you write one email at a time.

I have sent well over 50 million emails since 2016 and paid a consultant $15,000 to teach me why some of them worked. The biggest Black Friday I have ever run did over $700,000, and roughly 65% came from the email list. Not the ads. Not YouTube. Not Instagram.

Here is the number that matters more. I pulled about $3 million of transaction data apart, roughly 6,000 purchase journeys, and traced what every buyer clicked before buying. The average person clicked 3 to 10 of my YouTube videos, 2 to 8 reels, 2 to 6 ads, ran 1 to 5 Google searches, and clicked 5 to 15 emails. Real clicks, not impressions. And the average gap between hearing about me and paying me was 180 days.

Six months. The rule of seven came out of a 1930s study of Hollywood movie posters, and it is not the number anymore. I call it the rule of 15, and the cheapest way on earth to buy 15 touchpoints is a sequence you write once.

The four blocks every email you will ever send is made of

I named it LEGO because that is what it is. Four bricks, snapped together in different orders forever.

L is the lead-in. One email, sometimes two, about 5% of your sequence because you only send it at the start. Its job is to hand over what you promised, say who you are, say how often you will show up, and show them the exit. Mine says "just finished your report," puts the link on line two, gives three lines of instructions, repeats the link, and ends with a PS: I pop in twice a week, unsubscribe takes one click, no hard feelings.

E is engage. Sixty percent of everything you send. No pitch, no mention of a pitch, no angle. Pure value that leaves the reader measurably better off than before they opened it. This is the brick almost nobody sends enough of.

G is guide. Twenty-five percent. Value first, then one soft nudge at the bottom: book a call, apply, take a survey. I have received more than 200 emails from Alex and Leila Hormozi and I would guess 80 to 85% are guide emails. Value, value, value, then "apply for my workshop."

O is the offer. Ten percent. Time-bound, benefit-rich, no shyness about it. This is you cashing in trust you spent months banking.

Someone in my community once told me her 30-day challenge converted nobody. I went through it. She had exactly one pitch in the whole thing, at the very end, where maybe 10 to 20% of people ever arrive. She had never told anyone she sold something. People forget you. I remind members who paid me thousands of dollars four separate times that their coaching call is tomorrow, or they miss it.

Before you write a word, grab the three documents I built for this: the LEGO doc with seven proven variations of each brick, the frameworks doc with all five copy structures, and the avatar template you fill in once and paste into every prompt for the rest of your life. They are free here, and the rest of this assumes you have them open.

The mix that decides whether people stay subscribed

Facebook did the math on this for their own feed years ago. They could show one piece of promotional content for every four pieces of real content before engagement dropped. Four to one was the ceiling.

I run closer to six to one, because I would rather under-ask than be the person people mute. Engage and guide together mean 85% of my emails are still building trust while only 10% ever ask for the sale. Put those percentages into a 30-email sequence and you get 1 or 2 lead-ins, 18 engage, 7 guide, 3 offer.

Here is the part people skip: your emails do not have to send people to a sales page. Some of my best engage emails point at a YouTube video I already paid to make. One member buying leads at a dollar or two apiece built a 30-day email challenge where each day pushed to one of his videos. More than half of his 160,000 subscribers came off his own list, and every one is a touchpoint he never pays for again.

The five copy frameworks, and the block each one belongs to

The four types tell you what an email is for. These five tell you how to write it. You do not need to understand them deeply. You need to be able to paste them.

Framework	What it stands for	Best block	Second best
SLO	Story, lesson, offer. Tell a quick story, pull out the takeaway, invite the reader to act. The offer can be a free video, not a purchase.	Engage	Guide
BAB	Before, after, bridge. Name where they are stuck, show the after, bridge the gap.	Engage	Guide
4 Ps	Picture, promise, prove, push. Paint the scene, promise the benefit, back it with proof, push with urgency.	Offer	Guide
PAS	Problem, agitate, (insight), solution, action. Surface it, turn up the discomfort, add your insight, give the fix, ask for the click.	Guide	Engage
AIDA	Attention, interest, desire, action. Grab, hold, stoke, drive.	Offer	Guide

That table is why AI stops writing beige. "Write me a marketing email" gives you beige. "Write me an engage email using the BAB framework for this avatar about this topic" gives you something you can send.

Four steps to ten emails, in the order I do them

1. Fill in the avatar doc once. Your story, your product, your price points, your market's biggest fears and desires, your credibility, your competitors. AI does not know your hero's journey. Ten minutes here means never re-explaining yourself in a prompt again.

2. Open ChatGPT or Claude and prompt it properly. I use a five-step process: character, results, assets, formats, tweaking. It matters more than the model you pick. The prompts I actually run are here.

3. Write one email at a time, by letter. Start with your L, then move to E and stay there, because six of your ten are engage emails. Then two or three guides, then at least one offer. Never ask for ten emails in one prompt. You will get ten versions of the same email.

4. Tweak by swapping frameworks, not by arguing. When an email is close but flat, I paste in a different structure and type: this is great, write me another revision, use the SLO framework instead. Then BAB. Then PAS. You are not editing copy, you are changing the mold.

One trick made the biggest difference for me. Give it something real to write about. I record a rambling voice note or a training video, drop the transcript in, and tell it to build the engage email around that. Now it is your thinking in a proven structure instead of a guess at it. The same asset-first approach runs the rest of my marketing, and it is the difference between AI as a toy and AI that earns.

Five minutes for the first email, and the two things I changed

I timed it on camera. Avatar doc in, LEGO lead-in brick in, prompt, go. What came back delivered the download, gave the instructions and set the expectation in a PS, because the structure was in the prompt. I never even asked for a revision.

Then two changes, and neither was writing. I pasted it into the email builder, made the download link a real hyperlink in three places, and added a graphic. Then I opened automations, found the trigger on the opt-in form, and attached the email to it. Email one, done, in the time it takes to make coffee.

That last part is the bit no chatbot does. Something has to send the words, space them over six months, tag who clicked what, and pull people out the second they buy so they stop being sold what they already own. That plumbing is what Course Creator 360 is, and 50 or more of our email and automation templates come loaded in the account on Premium and up, so the structure is built and you are dropping your words into it. The most repeated email question in our support chat is where those templates live, so ask the 24/7 chat and they will walk you to them.

Unsubscribes are the point, not the problem

People write me terrified of unsubscribes. I want them. An unsubscribe is a person telling you for free that they were never going to buy.

Hiding the unsubscribe link is how you lose twice. You annoy someone who wanted out, they hit the spam button instead, and that teaches inbox providers your mail is unwanted. Then your emails land in promotions for the people who did want them. Stay under half a percent of sends and you are healthy. Above that, you are sending too often or you never set the expectation in your lead-in email.

The other half of landing in inboxes has nothing to do with copy. It is your sending domain, your DNS records and your authentication, and it is the least glamorous, most expensive thing to get wrong. On Premium and Elite we sit on a call with you and set the domain, the DNS and the deliverability up together, and sending is unlimited on those plans instead of billed per email. Premium is $147 a month as of September 2026 with a 30-day trial, and the full plan breakdown is here.

Ten emails is the rehearsal. Fifty is the sequence.

Every good marketer I have hired or paid landed on the same cadence: twice a week. Once a week is the floor. Twice a week for six months is about 50 emails, and 50 is the real target, because 180 days is how long the average buyer took.

You are not writing 50 tonight. Write 10. One lead-in, six engage, two guide, one offer. That covers your first five weeks, and the sequence starts working while you write the rest. A guy on a live training I ran built his whole 10-email sequence in one evening after weeks of it sitting on his list.

When someone tells me their emails are not converting, they almost never have an email problem. They have an "I have collected addresses for a year and sent zero" problem. On sales calls it comes out as losing their head at the sequence step. An email that exists beats a perfect email that does not.

Put a 60-minute timer on it tonight

Here is the whole thing in order. Download the three plug-and-play documents. Fill in the avatar sheet, the only part that takes real thought. Write your lead-in, then six engage, then two guide, then one offer, swapping frameworks whenever an output feels flat. Stop when the timer goes off.

Then give them a home that sends them. Every email template I have ever sent, the automation templates, the funnel and website templates, 24/7 support and the training on how I have sold or helped sell $25 million of online courses all come with the software on a 30-day free trial. I have members paying $147 a month who made many times that back off one sequence, and results depend on your list, your offer, and whether you hit send. That last one is the variable nobody wants to hear about.

Frequently asked questions

How many emails should be in a nurture sequence?

Fifty, spread across six months at two a week, because 180 days was the average time my buyers took from first touch to purchase. Start with ten and keep writing. Once a week is the minimum I would accept.

Can AI actually write emails that sound like me?

Yes, if you give it your voice as an input instead of asking it to invent one. Paste in 10 to 20 emails you wrote, or emails whose rhythm you like, and tell it to extract the patterns before it drafts anything. Style matching is what AI is great at. Inventing your opinions is what it cannot do, which is what the avatar document is for.

Which AI is best for writing marketing emails?

I ran the same prompt through ChatGPT and Claude back to back and Claude was a little better at email copy. The gap was small enough that the model is not your bottleneck. Your avatar document, and whether you named the email type and the framework, matter far more.

What is the difference between an engage email and a guide email?

An engage email has no ask in it at all, and it is 60% of what you send. A guide email gives the same value and adds one soft invitation at the bottom, usually to book a call or apply, and it is 25%. The other 10% are straight offers.

How often should I email my list without annoying people?

Twice a week, as long as five or six of every six emails give something away rather than ask for something. Hold your unsubscribe rate under half a percent per send. Above that, the cause is usually frequency or an expectation you never set in the first email.

Do I still need email software if AI writes the emails?

More than ever, because writing was never the hard part of sending. Something has to hold the sequence, space the wait steps, tag behaviour, stop selling to people who already bought, and get the mail into the inbox instead of promotions. Course Creator 360 does all of that with the templates and the deliverability setup included, and if you would rather watch it running first, book a demo call with my team. That is a guide email CTA, and now you know why it sits at the bottom.

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