The Only 5 Funnels a Course Creator Needs

Stockton Walbeck

Published on: 07/09/2026

There are five funnel types: capture, educate, sell, call and grow. Build the call funnel first, then layer the rest in. Here is the order and why.

What Makes a Lead Magnet Work: 4 Types and 5 Rules

Stockton Walbeck

Published on: 07/09/2026

A lead magnet works when it creates the next problem your paid offer solves. The four types, the five rules, and the one rule that decides if you get paid.