Stockton WalbeckThe number one landing page mistake is a headline about your solution instead of their problem. Here is the one-line fix, from a live page teardown.
Stockton WalbeckThe biggest landing page mistakes are missing above-the-fold elements, not design: no outcome headline, proof nobody believes, a buried form, invisible buttons.
Stockton WalbeckThere are five funnel types: capture, educate, sell, call and grow. Build the call funnel first, then layer the rest in. Here is the order and why.
Stockton WalbeckA lead magnet works when it creates the next problem your paid offer solves. The four types, the five rules, and the one rule that decides if you get paid.