Why Your Marketing Isn't Working: It Takes 15 Touch Points

Why Your Marketing Isn't Working: It Takes 15 Touch Points

Why Your Marketing Isn't Working: It Takes 15 Touch PointsStockton Walbeck
Published on: 07/09/2026

Your marketing isn't broken, it's too quiet. I went through 6,000 of my own buyer journeys: the average sale took six months and 15 clicks, not 7.

The Only 5 Funnels a Course Creator Needs

The Only 5 Funnels a Course Creator Needs

The Only 5 Funnels a Course Creator NeedsStockton Walbeck
Published on: 07/09/2026

There are five funnel types: capture, educate, sell, call and grow. Build the call funnel first, then layer the rest in. Here is the order and why.