The 8 Marketing Laws That Actually Make Money

Stockton Walbeck

Published on: 08/09/2026

It takes about 15 touch points and 6 months to earn a sale. Here are the 8 marketing laws behind that number, from 6,000 of my own purchase journeys.

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Why Your Marketing Isn't Working: It Takes 15 Touch Points

Stockton Walbeck

Published on: 08/09/2026

Your marketing isn't broken, it's too quiet. I went through 6,000 of my own buyer journeys: the average sale took six months and 15 clicks, not 7.

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Stockton Walbeck

Published on: 08/09/2026

There are five funnel types: capture, educate, sell, call and grow. Build the call funnel first, then layer the rest in. Here is the order and why.

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