How to Train AI on Your Business in 10 Minutes

I paid copywriters $15,000 a month for years to write my emails and run my ads. All that money bought me one list: the 13 things any writer, human or artificial, has to know before they can write a single usable word for you. Put those 13 on one page, paste it into every prompt, and AI stops guessing about your business.

The one thing I changed between two prompts

I ran a test on camera that anybody can repeat in four minutes. Same model, same request: write me 10 hooks for an Instagram video about helping women lose weight after giving birth. The first prompt got nothing else. The second prompt got one extra line, "attached below is a document outlining exactly who my customer is, use it," and then a filled-in customer profile pasted underneath.

The first batch came back soft and interchangeable. I wouldn't have used a single one. The second batch came back with lines like "if you're wearing leggings every day because nothing else fits, this one's for you" and "your pre-preg jeans are staring at you from the closet." Those are hooks a real person stops scrolling for.

Nothing about the model changed between those two runs. One variable moved. When you give AI six words about your market, it has to guess, and guessing is where the beige robot voice comes from. Half the creators who tell me AI is overrated are typing 15-word prompts and blaming the machine for a problem they created.

The 13 things any writer has to know before they can write for you

Ten years of hiring expensive humans taught me this list, and it turns out AI needs the exact same briefing a $15,000-a-month copywriter does. If a writer never asked you for these, they weren't a good writer. Here's the whole list and who fills each one in.

#	What it covers	Who fills it in
1	Your story, the hero's journey that got you here	You. AI has not lived your life
2	Your product and your offers, with prices	You, unless you have not built one yet
3	Your customer's pain points, fears and doubts	AI, from research
4	Their desires, dreams and end outcomes	AI, from research
5	Your authority and credibility	You. Non-negotiable, see below
6	Competitors and influencers in your space	AI, with real names and URLs
7	Demographics and psychographics	AI
8	Their values and beliefs	AI
9	The transformation you sell	AI, from your offer
10	What they read, watch and listen to	AI
11	Common objections and how to counter them	AI
12	Your unique selling proposition	AI, from your offer
13	The tone and communication style they respond to	AI

I call the finished document the 360 avatar template, and it's a Google Doc. Nothing fancy about it. It's also the single most valuable free thing I've ever made, and I put it behind an opt-in page that has brought in more than 10,000 leads for my business. Download the blank template here, because building the container yourself is an hour you don't need to spend. The prompts that fill it in are inside the doc too.

The three you have to write yourself, and the one that can get you sued

Points 1, 2 and 5. That's it. Everything else on the list, a machine can research better than you can remember.

Your story. AI cannot invent your hero's journey, and if you let it try, you're an imposter with a fake origin story. Somebody who was never homeless does not get to tell people they built this from under a bridge. The whole job of marketing is building trust, and a made-up backstory is the fastest way to torch it. Answer six things out loud: where you started, what called you into this, what got in your way, what changed in you, the moment it clicked, and what you do with it now.

Your product and offers. Name each one, what it is, the main features, the main benefits, why yours works differently, how it gets delivered, and the price. Cover the whole ladder: your free offer, anything from $1 to $100, anything from $100 to $1,000, and anything above that. If you don't have offers yet, this is the one point AI genuinely can build with you, so tell it what you want to sell and let it draft the ladder before you fill this section in.

Your authority and credibility. This is the non-negotiable. You cannot have AI make up proof for you. Inventing revenue numbers, student results or media mentions is not a shortcut, it's fraud, and people get sued for it. Write down four kinds of real proof: what you've done historically, your best wins in the last 6 to 12 months, results you created for other people, and any media or influence connections you actually have. Thin list? Then it's thin, and a thin honest list still outperforms a fat fake one, because the fake one dies the first time somebody checks.

Talk it, don't type it

Here's where people quit. They open the blank doc, see 13 sections, imagine five hours of typing, and close the tab. So don't type it. Hit record and talk.

I filmed an 18-minute video of myself just word vomiting my whole story, transcribed it, and pasted the transcript in. For my offers I went overboard and filmed a two and a half hour monologue about the inner workings of my business. You need nowhere near that. Ten to fifteen minutes of talking covers points 1, 2 and 5 for almost everybody, and talking gets better material out of you than typing does, because you stop editing yourself.

Record it on whatever you have, run it through any transcription tool, paste the raw text into the doc. Messy is fine. AI is exceptional at cleaning up a rambling transcript and terrible at inventing the facts inside it. That single trade, ten minutes of talking instead of four hours of typing, is the entire reason this gets done instead of sitting on your someday list.

How to make AI fill in the other ten

You've got three ways to go. Fill all ten in by hand if you know your market cold and enjoy typing. Hand the whole thing to AI and take what it gives you. Or do what I do, which is give AI everything you already know and let it go deeper than you could.

That third way is the one that wins, and the fuel is assets. Recorded customer calls, your website copy, survey answers, old course content, support conversations. Paste them in as raw material before you ask for anything. If you have none of that yet, one or two honest sentences will still get it moving. "I help postpartum women lose the baby weight" is enough of a starting line.

Then use the tool almost nobody turns on: deep research. Paste the blank template into ChatGPT's deep research mode, tell it who your customer is, and tell it to fill in every section except 1, 2 and 5. It'll ask you a few questions, then spend 10 or 15 minutes actually reading the internet about your market. Everyone wants instant answers from AI, so this mode sits there unused, and it's the best thing in the box. The master prompt that does the same job section by section is already written for you inside the template, so you paste one block of text and answer what it asks.

Go one section at a time rather than asking for all ten at once. You'll actually read the output, and you can push back when something is wrong. Copy each section you're happy with into the matching slot in the doc. That's the whole workflow, and the other prompts I run every week all feed off the document this one produces.

What a trained prompt actually returns

On camera I gave it a deliberately lazy input about a course teaching Americans to learn Japanese. Painfully broad, barely any detail. What came back scored every pain point out of 100: "tried the apps, still can't hold a conversation" at 85, "hours of study that never turn into results" at 90, "the fear of giving up on the dream of living in Japan" at 95. I speak Japanese and I live in Japan, and it read my market back to me correctly from two sentences.

The competitor section named real companies with working URLs, then indirect competitors, then the influencers and the market overlaps. That's a section I would have paid a researcher for in 2019.

Once every slot is filled, you have your ideal customer profile, and unless you change markets you never do this again. From then on it's command A, command V at the top of any prompt: emails, Instagram captions, YouTube scripts, hooks, headlines, subject lines, sales page copy, video scripts. I use ChatGPT something like 50 times a day for marketing, and I have not written a from-scratch context paragraph in over a year.

One document doesn't send anything

Here's the honest limit. A trained AI writes you a beautiful 10-email nurture sequence and then does absolutely nothing with it. Something still has to send those emails on a schedule, tag who clicked, pull people out when they buy, host the course they bought, and take the payment. That gap is where most people's AI output goes to die in a Google Doc.

That's the job Course Creator 360 does behind all of this. The CRM, the automations, the funnels, the checkout and the course portal are one login, so what AI writes on Tuesday morning is live and sending Tuesday afternoon. Our email and funnel templates are already built in the same structures the prompts write into, and on Premium and Elite we set up your sending domain and DNS with you on an onboarding call, because a perfect email that lands in spam is still a zero.

And about 1 in 14 people on our demo and onboarding calls simply ask us to do it for them. Fair enough. So we built the machine version of this exact document: a 13-section customer profile our team generates for members at its own private link, sitting in the dashboard next to the tools that write your lead magnet, your course curriculum and your offer. If you want to see it before you decide, book a walkthrough with my team and ask them to open it on screen.

The 15 minutes that decides the rest of it

If you sell what you know and you use AI at all, do this today, not this quarter. Grab the free template, record yourself talking through your story, your offers and your proof, and paste the transcripts into points 1, 2 and 5. Run the master prompt for the other ten. Then write one thing with it, an email or five hooks, and compare it to what you got last week.

Content is the lifeblood of this business, and the people who win at it are not the ones with a secret model. They're the ones who did 15 minutes of setup that their competitors keep postponing. I hear from members almost weekly that this one document is what finally made AI usable for them. Then give what it writes somewhere to live: start the 30-day free trial and bring the document with you. It's the same setup behind the $25 million of online courses I've sold or helped sell, and behind the just under $8 million of my own software I built after that.

Frequently asked questions

How long does it really take to train AI on my business?

About 10 to 15 minutes of talking for the three sections only you can answer, plus 10 to 15 minutes of waiting while AI researches the other ten. Call it half an hour of your attention, most of it hands off. The five-hour version is what happens when you try to type all 13 sections instead of recording them.

Which AI tool should I use for this?

Whichever one you already pay for. I built this in ChatGPT and Claude, and it works the same in Gemini, Perplexity or DeepSeek. The only feature worth choosing on is a research mode that browses the web, because that's what fills the customer sections with something better than a guess. The document is the variable, not the brand.

Can I just let AI write my story and my credentials too?

No, and this is the one place I'll be blunt. A fabricated backstory reads as fake to the exact audience you're trying to win, and invented proof, fake revenue numbers, fake student results, fake press, is illegal and gets people sued. Your real, smaller story converts better anyway, because it's checkable.

What if I don't have customers yet, so I don't know their pain points?

That's the normal case, and it's what the research mode is for. You give it one or two sentences about who you want to help, and it comes back with named competitors, real objections and scored pain points to react to. Then you correct it as you meet actual buyers. Here's the wider version of using AI when you're starting from nothing.

Do I pay extra for the AI tools inside Course Creator 360?

The AI tools that build your customer profile, your lead magnet, your course curriculum and your offer come with your account rather than as a separate line item, and people ask us this on demos constantly because they got upcharged somewhere else. For exactly what your plan includes, ask our 24/7 chat before you pay anything; nobody here will surprise you with a bill.

Where do I actually paste the finished document in a prompt?

At the top or the bottom, either works, with one line telling AI what it is: "below is a full profile of my customer and my business, extract everything you can from it and use it to write what I ask for next." Then make your request. For the prompts I paste it into most, the five-part structure I use for every one of them is here.

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